3 Reasons Overthinking Is Killing Your Startup (and How to Stop)
- Jules Carter
- Aug 22
- 2 min read
Let’s be real: if thinking could build a business, you’d already be a millionaire.
Instead, you’re probably stuck in “analysis paralysis” — endlessly tweaking your plan, reading another book, watching one more YouTube breakdown.
Overthinking feels like progress. But in reality? It’s procrastination in disguise.
As entrepreneur Sharran Srivatsaa says:
“The best time to make a decision is when you have 70% of the information. Waiting for 100% means someone else already decided.”
That’s the trap overthinking creates. And here’s how to break it.
1. You’re Chasing Perfection, Not Progress
Every hour you spend polishing a plan is an hour you’re not testing it. Perfection doesn’t pay the bills — momentum does.
💡 Tip: Give yourself a 48-hour deadline to launch something, even if it’s messy.
2. You Mistake Research for Results
Reading, watching, planning — it feels like work. But until you put something into the world, you don’t have data.
And as Srivatsaa reminds us:
“The remaining 30% of information rarely changes the fundamental decision. But the delay in seeking it can cost you the entire advantage of acting first.”
Validation doesn’t come from gathering every fact. It comes from testing with real people.
💡 Tip: Trade “learning” for “testing.” Instead of reading 3 more articles, talk to 3 potential customers.
3. You’re Avoiding Discomfort
Overthinking is comfortable. Launching isn’t. That’s why your brain tricks you into staying safe.
But discomfort is the best sign you’re moving in the right direction. Fear and clarity often arrive hand in hand.
💡 Tip: Reframe discomfort as validation. If it feels scary, it probably means you’re finally doing the real work.
Your business won’t be built in your head. It’ll be built in the messy, imperfect real world.
If you’re tired of spinning in circles, we can help. A LaunchLens clarity session gets you out of your head and into action — in just 30 minutes.
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